The retail industry is consistently explaining how the digital age we now live in is changing the way business is conducted at all levels. Marketing in the 21st-century does not seem to be a difficult task for the Kate Hudson backed Fabletics brand which has seen a major share of Online leisurewear sales move to its brand over the traditional market leader of Amazon; one area Fabletics has taken advantage of is the word of mouth requirements of modern shoppers who are now looking to Online sources to discover which products and retailers are the best reviewed.
Word of mouth recommendations has always been an important part of marketing with personal recommendations always driving many consumers to specific businesses. In the digital age, we now live in a single good review of a product or business can result in a large number of customers deciding to take their business to a specific company. Fabletics report they have been a prominent exponent of the power of the Online review which has seen the parent company of the brand, TechStyle look to highlight customer reviews in its range of marketing techniques undertaken. Statistics show more brand should be following the lead of Fabletics and taking control of their Online presence in the form of reviews as an amazing 84 percent of individuals surveyed explained they trust Online reviews as much as they would a recommendation made to them in person, according to The Huffington Post.
Alongside the growing trend for positive reviews of the Fabletics company made by some of the more than one million members of the subscription service, the brand has become something of an extension of the life of co-founder Kate Hudson. The actress who shot to fame in Cameron Crowe’s “Almost Famous” has become one of the most impressive marketing tools for the brand as she uses her personal social media accounts to bring new products to the attention of members and fans alike. Unlike many other brand ambassadors, the fact Hudson appears to wear the clothing created at Fabletics on a regular basis only adds to the ability and approachable nature of the star.
Forbes reports Kate Hudson has leaped into her role with Fabletics with a gusto few imagined she would bring to the position. The launch of a range of clothing designed by singer and actress Demi Lovato was accompanied by an introduction at a press event by Hudson as she embraced the growing range of products being created for the Fabletics brand. Unlike many brand ambassadors, Kate Hudson has become an important figure in many different parts of the Fabletics company as she has become active in almost every part of the business. Understanding the fact she is one of the most important factors in the success of Fabletics led Kate Hudson to film a commercial in the style of her Instagram account which has been widely praised by Fabletics members for providing an aspirational aspect to the brand.
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