While many thought the inclusion of Waiakea, Inc. in the 2017’s list of Inc. Magazine would be the most significant milestone in the year for the company, Waiakea recently announced it would embrace the use of degradable bottles in the next year. The announcement from the premium bottled water company is taking the CPG (consumer packaged goods) industry by storm.
Ryan Emmons founded Waiakea in 2012, and the firm has accomplished a lot including partnering with Timeplast, the only company in the U.S with a patent recognized by USPTO regarding degradation of plastics. Timeplast developed the first additive for nano-degradation of plastics. The additive hastens the biodegradation of plastics reducing their lifespan to 15 years, down from 1500 years, remarkable. Waiakea will be the first firm in the CPG to use the Timeplast’s additive.
Emmons stressed that conventional plastics exist for over a millennium but with the revolutionary additive, they will no longer be a nuisance in the environment. He remains optimistic that his company will encourage other companies to adopt the use of the Timeplast’s additive. The fact that the Timeplast’s additive is cost-effective (one pound of the additive alters the degradability of over one thousand pounds of ordinary plastics) makes Emmons believe that many companies in the CPG industry will embrace it. Read more about Waiakea Water on Medical Daily.
Manuel Rendon, an engineer at Timeplast, confirmed that creating the additive was challenging. He said that Timeplast performed over 1200 experiments in a five-year period to come up with the additive. Rendon is excited that Waiakea Water has been with the company all through and that Waiakea will be the first company to launch the bottles incorporating the additive. He concluded by emphasizing the dedication of Waiakea to socially conscious causes.
Waiakea is the first Hawaiian volcanic water brand. The company’s business model emphasizes sustainability, corporate social responsibility, and environmental conservation. The company sources its naturally alkaline water from the Mauna Loa. Starting at the Mauna Loa, Waiakea has initiated reforestation efforts that are far-reaching. In Africa, Waiakea is working with Pump Aid to avail clean water to people living in areas experiencing a severe shortage of the essential liquid. Waiakea star as a socially concious brand will continue shining with Emmons as the CEO of the company. Waiakea Water is also available on luckyvitamin.com.