Brief Description of Lori Senecal
It is possible that you have heard about Lori Senecal in the advertisement industry and how she has moved from one firm to another given that her global competence and management skills are something that every company would like to have in these dynamic and unpredictable economic times. Apart from her professional life, she also has a personal life which seems well synchronized with her corporate one.
Lori Senecal was born in Canada and is a married woman who is committed to excellence and quality has increased her demand in the advertisement agencies. Qualities that would correctly describe her are that she an ambitious woman, goal oriented, a great leader who takes initiatives and a selfless leader. She believes that the success of a company is affected by the leader and as such having a good leader and manager is pivotal for organizational success.
Lori Senecal Career Journey
Most people have known Lori since her appointment as the CEO of CP&B in March 2015. However, before that appointment, she was working in a similar position in KBS as a global executive chairperson spearheading the strategic aspects of the company. She was there for only five years, and her leadership saw KBS attain a global position as an agency. In her tenure, she shared her vision, values, and beliefs and the fact that a company would not achieve a competitive edge by mere innovation and that invention for a brand was what would provide a competitive advantage. Her focus was on global growth through partnering and collaborating with clients through seamless structures. Her impact at KBS was mostly felt through her agency business units surrounding technology that saw the company expand and grow significantly.
According to Adage, in March 2015, she joined CP&B, to take the position of a CEO, a newly created position. Her mandate during the appointment was for growth and expansion purposes through providing a global perspective for the advertising agency. However, in May 2017, she stated her plan to quit the company and retire. She also suggested that she had attained growth professionally and personally and the organization had already achieved more than she anticipated. While the plan to exit by the end of the year is there, the challenge to find an appropriate successor for her remains for CP&B.