Nathaniel Ru was born in 1985 in Pasadena, CA. In 2007 Ru graduated from Georgetown University’s McDonough School of Business, with his BS in Finance. After that him and two of his Georgetown graduates came together to start Sweetgreens.
Sweetgreens happens to be a seasonal kitchen that focuses mainly on local sourcing and sustainability. The location of Sweetgreens first restaurant was located right in the heart of Georgetown. Since their start Sweetgreens has been able to expand to 27 different locations located in 6 different states. They are hoping that they will be able to expand into the West Coast in the early part of 2015.
The idea of Sweetgreens came about when they decided that their community needed healthy, delicious and also eco friendly dining options. Sweet life was launched in 2010, which was started by Nathaniel and his partners and is known as the regions largest music and food festival. There are over 20,000 people that is attracted to the event each year. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/
Sweetgreens has come to be known as a high-end salad food chain. The chain is known to be backed by large investors such as: Daniel Boulvd, Danby Meyer and SteveCase. Not only does Sweetgreens offer excellent food but also offers fresh, organic, healthy and local experiences. Customers are willing to wait in long lines at each of the 40 locations just to get into Sweetgreens. Learn more: https://about.me/nathanielru
At least 30% of all transactions made through Sweetgreens is made through their website and their mobile app. The founders are currently rethinking all of their management strategies as to how they can help to better customers experiences. Five times a year they are known to shut the corporate offices doors so that everyone has a chance to work in the restaurants. This way all company members know what its like to be part of the teams inside the restaurants. Sweetgreens has came a long way since it first opened its doors. The founders and owners of Sweetgreens hope that they can continue bettering their restaurants to better satisfy each customer they serve. With time Sweetgreens will take their name all the way to the top of the restaurant industry’s list. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA