Kate Hudson’s Fabletics Making Amazon a Little Nervous

There are not many retailers that could make Amazon nervous, especially in the women’s clothing market. Amazon is the leader for a reason when it comes to shopping for clothing online, pulling down more than 20 percent of the sales in this extremely competitive niche. It appears one company is creating some waves in this pool, and Kate Hudson’s Fabletics is not afraid to take on the giant. Looking at sales numbers for the last three years, Fabletics is crushing it with record numbers in the $250 million range for women’s workout apparel and active-wear.

 

Hudson is not shy about taking about all the success pertaining to her athleisure brand, it comes down to a sales process called reverse showrooming and her unique membership package. To see the processes working in real-time, first we go over to her stores in the local malls. Women are buying the latest releases in workout apparel, applying for their memberships, trying on everything in these stores, and taking the lifestyle quizzes to enhance their memberships. All that activity you might think equates to huge sales, but the retail stores are doing anywhere near the e-commerce store as far as sales numbers.

 

Now compare those sales at the mall to the online Fabletics store. One perk of membership means if you try something on at the mall, it will get transferred to your online profile. So what this does is eliminate the concern women have about buying online and getting the wrong size. When you shop at eBay or Amazon, you buy a piece of workout apparel, with for delivery, try it one, send it back, as weeks pass. At Kate Hudson’s Fabletics, you know the clothing fits, so online you can shop the enormous inventory and start loading up your cart without any reservations.

 

The online inventory at Fabletics is much bigger than what you find at the local retail store in your mall. So it is a huge advantage to simply hit the mall, find something you like, note the size and style, then hit the online store. Now you can shop at your convenience online, and scan through a huge inventory knowing your choices will fit you perfectly and be in your hands this week. This is why women are stuffing their online carts with so much merchandise, they want to be able to get their hands on this active-wear today, not next month.

 

Membership benefits don’t stop there, Kate Hudson’s Fabletics members get free shipping for all those online orders too. Then you can expect discounts on tank tops, yoga pants, leggings, basically all the workout apparel. You are even assigned a personal shopping assistant who is going to pick one item each month based on your quiz answers and drop it in your cart. This pampering is par for the course at Kate Hudson’s Fabletics, and it is no wonder they are enjoying these incredible sales numbers. Amazon may find out too late the real secret to success in this challenging niche.

The Bold New Hair Dye From Lime Crime

Vegan and cruelty free makeup is something that catches the eyes of any women that are interested in trying something new. Lime Crime is one such brand that is advertised in this way, and it has become an important part of the cosmetics industry. Much of the appeal of this brand has to do with the way that Doe Deere has elevated the brand and made people consider something new.

 

This hair dye that is considered semi-permanent is what is catching the eye of the consumer that wants something bold and refreshing. Lime Crime, dubbed Unicorn makeup, has become one of the most popular brands of cosmetics on the market. People are now noticing that the Baby Pink and Salad hair dye from Lime Crime are reflective of the interesting shades of lipstick that are available. All of this makes it possible for consumers to look into the interesting brands of hair dye and lipstick and coordinate. This is what Doe Deere seems to have been doing for years, and now she is giving consumers the chance to duplicate her look through her products.

 

That may be the thing that really makes people notice the expansion of the brand. Doe Deere is spearheading the movement, and she always puts her best foot forward by using her own products. She figures that one of the easiest ways to get consumers to consider these products is by showing how much she loves what she is selling. Consumers were already seeing her with the hair dye even in the early stages of marketing her products. There was a buzz about the hair dye, and this is why the hair dye would gain more attention and become part of the product line.

 

Doe Deere has already been selling lipstick and eyeliner, but this hair dye adds a whole new dimension to the products that she was previously selling. It shows that this is the type of brand that has managed to grow and evolve along with the needs to customers. That is the main reason that the brand has remained profitable over the years.

 

The Fabletics Brand that is Gaining Exposure Around the World

Kate Hudson has found a way to get the attention of many customers that may want to work out. She has given people access to a brand of clothing that is unlike anything else that they have experienced before. It is one of the most exciting companies out there, and the buzz is still continuing for this all the people that have starting working out in the gym.

 

Memberships to gyms are on the rise, and Fabletics is the company that is making women look good when they go to the gym. There are going to be stores with Fabletics clothing coming to a location near you. It is all a part of the trend to get more people interested in this brand. It has expanded over the years and managed to become a powerful company that is getting a lot of new customers through social media. The website has been around for several years, but it has become evident that an offline present is valuable. In the next 5 years more than 100 stores for the Fabletics brand will be in place. This shows consumers that Kate Hudson is ready to take her clothes to customers around the world.

 

People in Australia know about the brand, and Canada is also a country where this brand has become quite popular. The buzz about this company is growing, and people know that this is a company that has a lot of really beautiful clothes for those that are working out. Everyone may not know about the brand, but Hudson is planning to fix that. She is out to make this brand a household name. Fabletics is the company that people are going to look for when they want to find those trendy clothes that cannot be found anywhere else. That is the thing that makes the brand pop. It is the all-inclusive brand that has exclusive garments. This company carries the exclusive Kate Hudson active wear line. You cannot get this in a JC Penney or Dillards department store. That is why the brand is so intriguing. That is another form of social media marketing that helps build the brand. Hudson and her celebrity friends are also helping the brand gain exposure.

Weekend #workout plan inspired by @gingerressler’s high-power moves 👊🏼

A video posted by @fabletics on