Word Of Mouth Remains An Important Business Tool For Fabletics

The retail industry is consistently explaining how the digital age we now live in is changing the way business is conducted at all levels. Marketing in the 21st-century does not seem to be a difficult task for the Kate Hudson backed Fabletics brand which has seen a major share of Online leisurewear sales move to its brand over the traditional market leader of Amazon; one area Fabletics has taken advantage of is the word of mouth requirements of modern shoppers who are now looking to Online sources to discover which products and retailers are the best reviewed.

 

Word of mouth recommendations has always been an important part of marketing with personal recommendations always driving many consumers to specific businesses. In the digital age, we now live in a single good review of a product or business can result in a large number of customers deciding to take their business to a specific company. Fabletics report they have been a prominent exponent of the power of the Online review which has seen the parent company of the brand, TechStyle look to highlight customer reviews in its range of marketing techniques undertaken. Statistics show more brand should be following the lead of Fabletics and taking control of their Online presence in the form of reviews as an amazing 84 percent of individuals surveyed explained they trust Online reviews as much as they would a recommendation made to them in person, according to The Huffington Post.

 

Alongside the growing trend for positive reviews of the Fabletics company made by some of the more than one million members of the subscription service, the brand has become something of an extension of the life of co-founder Kate Hudson. The actress who shot to fame in Cameron Crowe’s “Almost Famous” has become one of the most impressive marketing tools for the brand as she uses her personal social media accounts to bring new products to the attention of members and fans alike. Unlike many other brand ambassadors, the fact Hudson appears to wear the clothing created at Fabletics on a regular basis only adds to the ability and approachable nature of the star.

 

Forbes reports Kate Hudson has leaped into her role with Fabletics with a gusto few imagined she would bring to the position. The launch of a range of clothing designed by singer and actress Demi Lovato was accompanied by an introduction at a press event by Hudson as she embraced the growing range of products being created for the Fabletics brand. Unlike many brand ambassadors, Kate Hudson has become an important figure in many different parts of the Fabletics company as she has become active in almost every part of the business. Understanding the fact she is one of the most important factors in the success of Fabletics led Kate Hudson to film a commercial in the style of her Instagram account which has been widely praised by Fabletics members for providing an aspirational aspect to the brand.

Kate Hudson’s Fabletics Making Amazon a Little Nervous

There are not many retailers that could make Amazon nervous, especially in the women’s clothing market. Amazon is the leader for a reason when it comes to shopping for clothing online, pulling down more than 20 percent of the sales in this extremely competitive niche. It appears one company is creating some waves in this pool, and Kate Hudson’s Fabletics is not afraid to take on the giant. Looking at sales numbers for the last three years, Fabletics is crushing it with record numbers in the $250 million range for women’s workout apparel and active-wear.

 

Hudson is not shy about taking about all the success pertaining to her athleisure brand, it comes down to a sales process called reverse showrooming and her unique membership package. To see the processes working in real-time, first we go over to her stores in the local malls. Women are buying the latest releases in workout apparel, applying for their memberships, trying on everything in these stores, and taking the lifestyle quizzes to enhance their memberships. All that activity you might think equates to huge sales, but the retail stores are doing anywhere near the e-commerce store as far as sales numbers.

 

Now compare those sales at the mall to the online Fabletics store. One perk of membership means if you try something on at the mall, it will get transferred to your online profile. So what this does is eliminate the concern women have about buying online and getting the wrong size. When you shop at eBay or Amazon, you buy a piece of workout apparel, with for delivery, try it one, send it back, as weeks pass. At Kate Hudson’s Fabletics, you know the clothing fits, so online you can shop the enormous inventory and start loading up your cart without any reservations.

 

The online inventory at Fabletics is much bigger than what you find at the local retail store in your mall. So it is a huge advantage to simply hit the mall, find something you like, note the size and style, then hit the online store. Now you can shop at your convenience online, and scan through a huge inventory knowing your choices will fit you perfectly and be in your hands this week. This is why women are stuffing their online carts with so much merchandise, they want to be able to get their hands on this active-wear today, not next month.

 

Membership benefits don’t stop there, Kate Hudson’s Fabletics members get free shipping for all those online orders too. Then you can expect discounts on tank tops, yoga pants, leggings, basically all the workout apparel. You are even assigned a personal shopping assistant who is going to pick one item each month based on your quiz answers and drop it in your cart. This pampering is par for the course at Kate Hudson’s Fabletics, and it is no wonder they are enjoying these incredible sales numbers. Amazon may find out too late the real secret to success in this challenging niche.

Chris Burch – Looking Closely At The Evolution Of Fashion And Technological Trends

The world of technology and fashion has undergone a massive transformation in the past few decades, and it can be said that the growth of these two industries is interwoven. Many of the gadgets today have become fashionable and much of the fashion today is either inspired by technology or even integrated with technology in some cases. Looking back in the past gives a good idea about the fact that fashion and technology moving ahead together is a trend that started a long time back.

 

 

Recall the days of boom box that people used to carry with themselves to listen to their favorite music. After boom box had got outdated, the generation of cassette decks came with tapes playing on both the sides. During the 1990s, Walkman was introduced and carrying it along everywhere and listening to music in it became a global trend. It was a technological trend that became fashionable. The personalized experience that Walkman provided got outdated after the launch of iPods, which took the music listening experience to another level altogether. iPods and MP3 players were small good looking devices that were easy to carry, designed fashionably, and were powerful enough to store hundreds of songs.

 

 

Today, the collaboration of these two worlds, fashion, and technology, is happening more than ever. Designers such as Anouk Wipprecht have even designed a dress that makes drinks. It is a collaboration that can be functional and useful as well and it is proved by Soledad Martin, who is working on making prototype shoes that produce energy while walking or running, which can be used to charge cell phones. Many of the designers are getting aware of the importance of recycling materials, and are using it in manufacturing their apparel. It is a trend that is inspired by the technology.

 

 

Chris Burch has been monitoring the evolution of this synthesis for long. He believes that the collaboration of fashion and technology opens doors to many new possibilities. As an entrepreneur himself who is invested heavily in real estate, fashion, and technology, Chris is always on the lookout for micro-niche opportunities that pays back. He started his entrepreneurial journey at a very young college while he was still studying at Ithica College.

 

 

He founded an Eye Apparel company in partnership with his brother and took it to the great height of success before finally selling it off at a whopping $165 million. Currently, Chris Burch serves as the Chief Executive Officer of Burch Creative Capital, which is a financial consulting and investment firm offering a broad range of services to companies and individuals.